Nearing the end of 2016, Google started letting webmasters learn about impending changes to their search engine ranking system that would have influence on how sites will be viewed in 2017. To continue to rank well in 2017, websites will need to hit certain additional criteria. In the following paragraphs, I discuss these key new changes which will impact affordable seos.
The initial item on their own list is that of making sure that your site features a published SSL certificate in place. Now, so far as Internet search rankings go, you will start to be penalized unless you provide an SSL certificate in place on the site.
One of the first moves in this regard already now set up, is the fact if you do not come with an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a possible page viewer bear in mind that the website has not been secured. Clicking on the exclamation mark brings up the specifics of the security infraction. This new item has become already in place on the browser with all the January 2017 Chrome “56” browser update.
SSL certificates are not a significant expense today and you can get them set up for only about $26 annually in case you are not running an e-commerce site and about $70 or so when you are. Google is quite interested in customers being protected as they head to websites directed by Google and they wish to make certain that customer data entered on these internet websites is encrypted and a person’s details are kept safe. In this connection, they will likely therefore be penalizing “organic search-wise” those websites which have not put an SSL certificate in place. So, if being discovered by Google organically is essential to you, it is a step you will have to take with your site.
Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be listening to their complaints. Google finds that popup adds often can cover a whole screen over a mobile phone and can even be hard to remove. Now as Googlebot crawls your webpages and then in particular, your mobile webpages, bear in mind that they will be looking on popup adds with disfavor as well as your page is going to be penalized if popup adds are normally found.
Google’s move here is that they are seeking to deliver quality content with their search and “AdWords” customers on behalf of their advertisers. They may be on the search for quality content pages to provide up – not “Fluff” pages whose primary purpose is to popup an add to sell something. Advertising on the web will start to change for this reason new online search engine ranking requirement so when you are wanting to be found and you also currently run popups on your own pages, you will be wanting to start doing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.
Another change necessary for 2017 is going to see lots of people scrambling to boost their site design architectures. Nearly half of all Internet access these days is done by cellular devices including tablets.
In a recent study done by a Google subsidiary company, it absolutely was learned that the typical load time to get a webpage on a mobile phone is still sitting at about 19 seconds to load. This same study indicates that mobile phone users on the contrary have only an attention span for page loading of about 3 seconds. After 3 seconds, over 53% of users vjsmvf meaning that slow-loading mobile pages that Google currently sends customers to via their online search engine and on the part of their AdWords advertisers, are certainly not getting loaded.
So everything is changing. Google presently has setup an entirely separate search engine “page indexing” database within their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and if your mobile page takes longer to load than this as it is getting crawled by Googlebot, Google is likely to make note from it and your page will not be turning up within their search engine results for users until you can get this fixed.
With over 50% of all the website interactions now provided by mobile, it has the potential for cutting your total website visitors by almost half once your pages have already been flagged by Googlebot to be slow loading – not really that mobile was helping you anyway with approximately 53% of men and women clicking off before your page ever got loaded to start with.
Actually, many WordPress theme providers are now scrambling to build and market as accessories to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however concerning whether they will be able to get down to the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.
To hit loading times which are consistently this fast, will basically require the making of “natively coded, responsive” webpages which do not use widgets of the sort. And also time use to convert the content of your existing fat page right into a fast loading, content filled mobile page takes time that could still keep your page out of the fast loading category.
In summary, the Internet search engine these days wants professionally built, natively coded webpages to serve up solid content to its customers on cellular devices. To reach your goals having a website organically later on consequently, will demand for most online entrepreneurs, a requirement to rebuild existing websites.